John Varvatos, a fashion legend whose family comes from the the Greek island of Kefalonia, has collaborated with Nick Jonas, an American singer-songwriter, to create a new scent for men, called ‘JVxNJ’.
The launch of the fun and sexy fragrance was held on Wednesday evening at the Mission NYC, a night club in New York.
Nick took to Twitter and Instagram to thank John, saying “That moment when you know you’re the best smelling guy in the room. Thanks @johnvarvatos 😎 #JVxNJ”
‘JVxNJ’ is motivated by the signature style of John Varvatos’ designs, as the fragrance is dynamic, irresistible, courageous and confident.
“Working with John has been such an incredible experience…His knowledge and passion for fragrance were eye-opening and infectious. We wanted to create something that not only spoke to us but also represents guys today who can do it all” the Hollywood singer said in an interview.
The signature midnight-blue flask bottle gives a classic, yet edgy finish, accompanied by the dog-tag and nut cap engraved with “JVxNJ”, which adds the touch of ‘rock-n’ roll’ that is notorious within the John Varvatos brand.
The upbeat energy fragrance can be purchased from johnvarvatos.com